Now accepting founding clients · 10 spots

Leadership Coaching · Mission-Driven Organizations

Leadership is a practice,
not a position.

Coaching for leaders in mission-driven organizations who are ready to close the gap between the leader they intend to be and the one their habits are building.

01 — Philosophy

The gap between intention and impact is where most culture problems actually live.

You know the leader you mean to be. You can describe them in a values statement, a job description, a Sunday-night vow. The harder question is what your everyday habits are quietly teaching the people around you the rest of the week.

Culture is not built in the away day or the strategy off-site. It is built in whether you remembered what someone told you last week. Whether you did what you said you would. Whether the meeting started on time and ended where you said it would land.

That gap — between the leader you intend to be and the one your habits are building — is where this work happens. It is specific, it is repeatable, and it is the only thing that actually moves culture.

02 — Who I Work With

Leaders inside the systems that have to work.

Education, nonprofit, social enterprise, faith-based, healthcare, community development. Sectors where mission is the point and resources are never quite what the work requires.

/01

The newly elevated leader

Recently moved into a role where the work shifted from doing to leading. The skills that got you here are not the skills you need next, and you can feel it.

/02

The senior leader carrying culture

You set the tone for a team, a building, or a whole organization. You know your habits compound. You want them to compound in the right direction.

/03

The founder or executive director

You built it. Now you are trying to lead it without burning yourself out, watering down the mission, or losing the people who carried it with you.

This is a fit if

  • You are good at your job and you know the gap exists
  • You want a thinking partner, not a cheerleader
  • You can name a specific situation you want to handle differently
  • You will commit at least three months
  • You want feedback that is direct without being harsh

This is not a fit if

  • You are looking for a quick fix or a confidence boost
  • You want someone to confirm what you already think
  • You are unwilling to look at your own patterns
  • You need a therapist or a clinical support relationship
  • You are venting more than you are willing to act

03 — Approach

Direct without being harsh. Specific without being clinical.

Each engagement follows a rhythm designed to build real accountability instead of good intentions. No motivational posters. No vague homework.

/01 Discovery

Free 20-minute call

We establish whether the work is a fit. You bring a real situation. I will tell you whether I can help, or who else might.

/02 Sessions

Twice monthly, 45 minutes

Two sessions a month, focused on a specific situation, pattern, or decision you are sitting with. We work the actual material of your week.

/03 Spot coaching

One 10-minute call between

For the moment something lands and you need to think before you respond. Used in practice, not held in reserve.

/04 Recap

Notes within 24 hours

Session summary and your commitments, in writing, before the next workday begins. Real accountability, not good intentions.

04 — Programs & Investment

Three engagements. One standard of work.

All programs include twice-monthly sessions, one spot-coaching call between sessions, and written recaps within 24 hours. Minimum three-month commitment.

Developing Leader
Standard rate
$375/ month

For leaders ready to do the long work.

  • Two 45-minute sessions per month
  • One 10-minute spot call between
  • Written session recap in 24 hours
  • Three-month minimum, renewable
  • Reading and frameworks as needed
Book a discovery call
Continuation
After completing a program
$350/ month

For leaders who want the practice to keep going.

  • Two 45-minute sessions per month
  • One 10-minute spot call between
  • Written session recap in 24 hours
  • Month-to-month after first program
  • Returning-client priority scheduling
Continue the work

Sliding scale considered for leaders in education and small nonprofits. Mention it on the discovery call.

05 — About

Twenty-three years inside mission-driven systems.

Jocelyn Scotty
Jocelyn Scotty
Leadership Coach · Brown University Cert. in Progress

I have spent more than two decades inside the kinds of organizations my clients lead — schools, nonprofits, faith-based and community organizations — in roles spanning finance, operations, and people strategy.

I learned leadership the way most people in mission-driven work learn it: by being handed responsibility before I was ready, by watching what my own habits were doing to the people around me, and by having to figure out, often in public, how to close the gap between intention and impact.

I am completing coaching certification at Brown University, and I coach in practice — while still actively leading at scale. That is intentional. The point is not to consult from the outside in. The point is to think alongside leaders who are doing the actual work, in real time, with real stakes.

If that sounds like the kind of partner you are looking for, I would like to hear what you are sitting with.

23+
Years in mission-
driven leadership
3
Disciplines: finance,
ops, people strategy
24h
Session recap
turnaround

06 — Field Notes

A few things I am thinking about.

Short pieces on leadership, culture, and the specific habits that actually move organizations. Posted first on LinkedIn — subscribe on Substack for the longer-form version.

07 — Questions

Before you book the call.

How is this different from therapy?
Coaching is forward-facing and action-oriented. We work on specific situations you are leading through right now, and on the habits that produce them. If something comes up that is best supported by a clinician, I will say so directly and help you find one.
Do I need to be in a certain sector to work with you?
Most of my clients lead in education, nonprofit, social enterprise, faith-based, healthcare, or community development settings. The work translates beyond those, but the texture of mission-driven leadership — too much asked, never enough resources, very real stakes — is what I know best.
What does "founding client" actually mean?
The first ten people I take on as I formalize this practice get a reduced rate locked for their first year, and I will be especially deliberate about the working relationship. In return, I ask for honest feedback on what is working, what is not, and what should be changed. It is a real partnership, not a discount.
What happens after three months?
We review the work together. Some clients move into the Continuation rate and keep going month-to-month. Some pause and come back when the next thing surfaces. Some are done. All three are good outcomes if they are honest ones.
Is everything we discuss confidential?
Yes. What you bring to a session stays between us. The only exceptions are those required by professional ethics — risk of harm to self or others, or anything I am legally compelled to disclose — and you would know if those came up.
How do I know if I am ready for this?
A useful test: can you name a specific situation, pattern, or decision you are sitting with right now? If you can, you are ready. If you cannot yet, the discovery call is a fine place to find out.

Get started

Closing the gap starts with one honest conversation.

Twenty minutes, no obligation. Bring a situation you are sitting with. We will see whether the work is a fit.